Client: Shakti Jewellery Works
Industry: Local Jewellery Retail
Location: West Bengal, India
Platform: Meta Ads (Facebook & Instagram)
Campaign Goal: Brand Awareness & Local Reach
Timeline: May 2024 – May 2025
🎯 Objective
The goal was to increase local brand visibility for Shakti Jewellery Works and position it as a trusted, stylish, and modern jewelry brand. Campaigns were run across key festive periods (Dhanteras, Mother’s Day, etc.) to align with shopping intent.
⚙️ Strategy
- Campaign Types: Reach & Video Views (ThruPlay)
- Creative Formats: Carousels, Single Image, Video
- Targeting: Geo-targeted audiences within 10-15 km radius, interest-based segments (gold jewelry, bridal, fashion, etc.)
- Languages Used: Bengali, to resonate with regional audience
📊 Results Snapshot (Top Campaigns)
🧮 Total Impressions: Over 6.5 Million+
📈 Highest Reach from a Single Campaign: 2.1 Million people
💸 Lowest Cost Per Result: ₹0.08 (video views)
💡Key Insights
- Bengali-language creatives saw higher engagement and lower cost.
- Video-focused campaigns (ThruPlay) drove exceptional reach at ultra-low cost (₹0.08 per view).
- Strategically timed campaigns (e.g., Dhanteras) improved recall and engagement with minimal budget.
- Carousel ads outperformed static creatives in festive seasons.
✅ Outcome
The campaigns helped Shakti Jewellery Works grow as a recognizable local jewelry brand and kept it top-of-mind during major buying seasons. Even with modest budgets, the campaigns delivered impressive reach and strong brand recall — especially among regional audiences.
📊 Campaign Result Summary
- Total Impressions: 6.5 Million+
- Highest Reach from a Single Campaign: 2.1 Million+ people
- Lowest Cost Per Result: ₹0.08 (ThruPlay video views)
- Top Campaign Type: Video ads in Bengali for festive promotions
- Most Cost-Efficient Campaign: Wedding-themed Bengali video (70,000+ ThruPlays at ₹0.08 each)
- Total Spend (Sampled Campaigns): ₹27,000+
🔥 Result: Consistently high local visibility with ultra-low ad costs — building strong brand recall across Bengal with creative, regionally relevant ads.