Client: MR Premium Makeover
Industry: Beauty & Personal Care (Coaching)
Location: West Bengal, India
Platform: Meta Ads (Facebook & Instagram)
Campaign Goal: Student Enrollment for Makeup Courses
Timeline: November 2022 – June 2025
Results: 150+ students trained with minimal ad spend
🎯 Objective
To promote and grow a local makeup artist’s educational business by enrolling new students in her beauty and makeover courses using targeted social media ads — with a limited budget but high consistency.
⚙️ Strategy
- Used localized Meta Ads (targeted to cities like Raiganj, Kaliyaganj, Buniadpur)
- Focused on video ad formats to highlight training quality and transformations
- Ran seasonal enrollment drives and awareness campaigns
- Created lead campaigns and ThruPlay video ads with high emotional appeal
- Kept cost-per-result low with regional targeting and ad testing
📊 Campaign Performance Summary
| Metric | Value |
|---|---|
| Total Students Enrolled | 150+ (28 months) |
| Total Campaigns Run | 15+ |
| Total Ad Spend (Approx.) | ₹14,400+ |
| Best Cost Per Result | ₹0.05 – ₹0.12 |
| Total Video Views (Sample) | 53,957 in 1 ad |
| Top Performing Ad Type | Video ThruPlay Ads |
📌 Sample Campaign Snapshot
💡 Key Insights
- Video storytelling played a crucial role in connecting with the local audience.
- Even without monthly ad spend, smart timing and ad formats generated consistent results.
- Local targeting kept cost-per-result under ₹0.12, making this campaign highly cost-efficient.
- Focused delivery in key towns helped build strong word-of-mouth + brand recall.
✅ Outcome
What began as a solo makeup artist with limited digital presence grew into a popular local brand with 150+ students trained over 28 months. The business scaled organically with strategic, low-budget campaigns, making this one of the most efficient growth stories in Shubhabrata’s portfolio.
Over a span of 28 months, I helped a local makeup artist grow her course-based business from scratch — enrolling 150+ students through carefully timed Facebook and Instagram ad campaigns. With a total ad spend of just around ₹14,400, we ran high-performing video ThruPlay and lead generation ads, often achieving costs as low as ₹0.05 per view.
By targeting local cities like Raiganj, Kaliyaganj, and Buniadpur with regional language creatives and storytelling, the brand was able to build strong local awareness, reputation, and a steady student base — all without running ads every month.