Client: Armaan Tower
Industry: Real Estate (2 & 3 BHK Flats)
Location: Karnojora, Raiganj
Project Size: 5 Floors
Starting Price: ₹22,00,000
Platform: Meta Ads (Facebook & Instagram)
Campaign Goal: Drive quality leads and convert buyers
Timeline: May 2022 – Ongoing
🎯 Objective
The goal was to generate genuine property leads for Armaan Tower, a premium residential development in Karnojora, and convert them into flat buyers — using cost-effective Facebook ad campaigns.
⚙️ Strategy
- Ran multiple Traffic & Call campaigns targeting interested buyers within Raiganj and nearby towns
- Created localized creatives and messaging highlighting 2 & 3 BHK flat availability, amenities (lift, parking), and starting price
- Used Click-to-Call format to directly connect prospects to the sales team
- Focused on low-cost lead generation through mobile-first placements
📊 Campaign Results Summary
| Metric | Value |
|---|---|
| Total Confirmed Clients | 4 Flats Sold |
| Starting Price per Flat | ₹22,00,000 |
| Total Revenue (Approx.) | ₹88,00,000+ |
| Total Ad Spend | ₹35,922.47 |
| Total Confirmed Calls | 7,404 |
| Reach | 9,99,466+ |
| Impressions | 27,00,000+ |
| Best Cost per Call | ₹5.00 |
💰 ROAS (Return on Ad Spend)
Revenue: ₹88,00,000
Ad Spend: ₹35,922
ROAS: ~24.5X 💸
🧠 Key Insights
- Limited but focused campaigns still drove strong results through hyper-local targeting and high-intent creatives.
- Click-to-call formats were effective in reducing lead friction.
- Self-designed creatives and promo videos gave total creative control and messaging consistency.
- Ads tailored to festive season and offer-based messaging helped nudge conversion.
📌 Sample Campaign Snapshot
✅ Outcome
Despite the client’s request to run ads infrequently, the campaigns successfully drove over 7,000 quality call actions and converted 4 flat buyers, delivering an exceptional 24.5X ROAS. The mix of strategic timing, compelling ad design, and local focus proved highly effective in a tier-3 market.