Client: Loan Bazar
Industry: Loan Consultancy (DSA)
Platform: Facebook Ads
Goal: Generate verified leads through direct call actions
Timeline: April 2024 – June 2025
Location: Local & Tier-2 City Targeting
🎯 Objective
Loan Bazar, a local bank loan consultancy, wanted to generate high-intent calls from people seeking personal, business, or home loans. The focus was on keeping the ad spend minimal while still connecting with qualified prospects.
⚙️ Strategy
- Ran click-to-call traffic campaigns optimized for mobile users
- Used simple, urgency-based creatives with phrases like “Facing Money Problem?”, “Loan is getting Declined” or “Quick approval, no hidden charges”
- Focused on location targeting (Raiganj & 15 km radius) for proximity-based trust
- Traffic with call CTA
- Used native language Bengali
📊 Campaign Performance
| Campaign Name | Results (Calls) | Impressions | Cost/Result | Spend (₹) |
|---|---|---|---|---|
| Video AD – 01.04.2025 | 187 | 40,404 | ₹6.23 | ₹1,164.84 |
| New Traffic Campaign | 196 | 14,467 | ₹3.82 | ₹748.16 |
| Traffic Call Ad (Raiganj + 15km) | 70 | 6,619 | ₹4.84 | ₹338.98 |
| Traffic Call 05 (03.05.25) | 168 (Clicks) | 13,881 | ₹1.30 | ₹218.50 |
| DSA Call Ad (Low Budget) | 5 | 99 | ₹2.91 | ₹14.55 |
🔢 Totals
- Total Call Results (Estimated): 626+
- Total Ad Spend: ₹2,485
- Best Performing CPL: ₹1.30 (Traffic Call 05)
- Reach: 47,000+
- Impressions: 75,000+
💡 Key Insights
- The best-performing ad was a direct call traffic campaign at just ₹1.30 per lead
- Video creatives helped build trust but traffic ads converted better
- Even with a tiny budget (₹2.4K total), the campaigns consistently generated real-time leads
✅ Outcome
With just ₹2,485 in total spend, Loan Bazar generated 626+ call leads, demonstrating how micro-budget campaigns, when built right, can deliver high-value results for local financial consultants.
This performance-driven campaign approach made it easy for Loan Bazar to connect directly with potential clients, cutting down lead friction and boosting conversion chances.