Paid Ads Case Study

Client: Armaan TowerIndustry: Real Estate (2 & 3 BHK Flats)Location: Karnojora, RaiganjProject Size: 5 FloorsStarting Price: ₹22,00,000Platform: Meta Ads (Facebook & Instagram)Campaign Goal: Drive quality leads and convert buyersTimeline: May 2022 – Ongoing 🎯 Objective The goal was to generate genuine property leads for Armaan Tower, a premium residential development in Karnojora, and convert them into flat buyers — using cost-effective Facebook ad campaigns. ⚙️ Strategy 📊 Campaign Results Summary Metric Value Total Confirmed Clients 4 Flats Sold Starting Price per Flat ₹22,00,000 Total Revenue (Approx.) ₹88,00,000+ Total Ad Spend ₹35,922.47 Total Confirmed Calls 7,404 Reach 9,99,466+ Impressions 27,00,000+ Best Cost per Call ₹5.00 💰 ROAS (Return on Ad Spend) Revenue: ₹88,00,000Ad Spend: ₹35,922ROAS: ~24.5X 💸 🧠 Key Insights 📌 Sample Campaign Snapshot ✅ Outcome Despite the client’s request to run ads infrequently, the campaigns successfully drove over 7,000 quality call actions and converted 4 flat buyers, delivering an exceptional 24.5X ROAS. The mix of strategic timing, compelling ad design, and local focus proved highly effective in a tier-3 market.

Client: MR Premium MakeoverIndustry: Beauty & Personal Care (Coaching)Location: West Bengal, IndiaPlatform: Meta Ads (Facebook & Instagram)Campaign Goal: Student Enrollment for Makeup CoursesTimeline: November 2022 – June 2025Results: 150+ students trained with minimal ad spend 🎯 Objective To promote and grow a local makeup artist’s educational business by enrolling new students in her beauty and makeover courses using targeted social media ads — with a limited budget but high consistency. ⚙️ Strategy 📊 Campaign Performance Summary Metric Value Total Students Enrolled 150+ (28 months) Total Campaigns Run 15+ Total Ad Spend (Approx.) ₹14,400+ Best Cost Per Result ₹0.05 – ₹0.12 Total Video Views (Sample) 53,957 in 1 ad Top Performing Ad Type Video ThruPlay Ads 📌 Sample Campaign Snapshot 💡 Key Insights ✅ Outcome What began as a solo makeup artist with limited digital presence grew into a popular local brand with 150+ students trained over 28 months. The business scaled organically with strategic, low-budget campaigns, making this one of the most efficient growth stories in Shubhabrata’s portfolio. Over a span of 28 months, I helped a local makeup artist grow her course-based business from scratch — enrolling 150+ students through carefully timed Facebook and Instagram ad campaigns. With a total ad spend of just around ₹14,400, we ran high-performing video ThruPlay and lead generation ads, often achieving costs as low as ₹0.05 per view. By targeting local cities like Raiganj, Kaliyaganj, and Buniadpur with regional language creatives and storytelling, the brand was able to build strong local awareness, reputation, and a steady student base — all without running ads every month.

Client: Shakti Jewellery WorksIndustry: Local Jewellery RetailLocation: West Bengal, IndiaPlatform: Meta Ads (Facebook & Instagram)Campaign Goal: Brand Awareness & Local ReachTimeline: May 2024 – May 2025 🎯 Objective The goal was to increase local brand visibility for Shakti Jewellery Works and position it as a trusted, stylish, and modern jewelry brand. Campaigns were run across key festive periods (Dhanteras, Mother’s Day, etc.) to align with shopping intent. ⚙️ Strategy 📊 Results Snapshot (Top Campaigns) 🧮 Total Impressions: Over 6.5 Million+📈 Highest Reach from a Single Campaign: 2.1 Million people💸 Lowest Cost Per Result: ₹0.08 (video views) 💡Key Insights ✅ Outcome The campaigns helped Shakti Jewellery Works grow as a recognizable local jewelry brand and kept it top-of-mind during major buying seasons. Even with modest budgets, the campaigns delivered impressive reach and strong brand recall — especially among regional audiences. 📊 Campaign Result Summary 🔥 Result: Consistently high local visibility with ultra-low ad costs — building strong brand recall across Bengal with creative, regionally relevant ads.

Client: Lokenath Education Institute (LEI)Industry: Paramedical & Allied Health EducationLocation: Kolkata, IndiaPlatform: Meta (Facebook & Instagram Ads)Campaign Goal: Lead Generation & Brand AwarenessTimeline: 2022 – Present 🎯Objective The primary goal for LEI was to generate quality leads for paramedical courses and increase the institute’s visibility among students in and around Kolkata. They also aimed to enhance brand credibility over time by consistently appearing in targeted users’ feeds. ⚙️Strategy Platform Used: Facebook & Instagram Ads (Meta Ads Manager) Ad Types: Lead Generation Forms, WhatsApp Click Ads Audience Targeting: Geo-targeted (within 10–20km of Kolkata), Interest-based (education, career growth, paramedical interests) Optimization Techniques: A/B testing ad creatives and messaging, retargeting website visitors and engaged users, seasonal promo push 📊 Results Snapshot (Sample Campaigns) 📈 Cumulative Impact: Over the course of multiple campaigns from 2022 to 2025, the institute consistently generated high-volume leads with an average CPL ranging between ₹14 to ₹90, depending on the campaign type. WhatsApp ads proved highly cost-effective. 💡 Key Insights 📊 Campaign Performance Summary Total Leads Generated: 7,706+Total Ad Spend: ₹3,54,249Average Cost Per Lead (CPL): ₹45.96 🔍 Detailed Breakdown (Quick View) Metric Value Total Leads 7,706+ Total Spend ₹3,54,249 Avg. Cost Per Lead ₹45.96 Platforms Used Facebook & Instagram ✅ Outcome The campaigns successfully positioned Lokenath Education Institute as a trusted name in paramedical education across Kolkata. They generated thousands of student inquiries, enabling the admissions team to consistently hit enrollment targets year after year.