SEO Case Study

Client: VariniasIndustry: Interior & Exterior Design Studio in Ibiza, SpainWebsite: varinias.comPlatform: Google Search & AnalyticsProject Duration: April 2023 – September 2023Goal: Increase organic traffic, improve domain authority, and rank higher for competitive industry terms. 🎯Objective To grow organic visibility and traffic for Varinias.com — an interior and exterior design company — by improving its search rankings, strengthening domain metrics, and driving quality traffic through optimized content and web assets. ⚙️Strategy Overview 📈 Key Results (Jan–March vs. April–September, 2023) Metric Jan–March 2023 April–Sept 2023 Result Organic Traffic (GSC) Lower Increased 📈 Improved Users Lower Higher 📈 Improved Domain Authority Before: [18] After: [19] 📈 Increased SERP Rankings Mid/Low Higher Position ⬆️ Ranking Blog Engagement & Visibility Limited Web 2.0 Blogs on SERP ✅ Indexed & Ranking 🚀 Our blog content not only improved internal rankings, but also started ranking independently on Google’s first page, further pushing authority. ✅ Outcome The SEO campaign for Varinias.com led to improved rankings, a rise in organic traffic, and enhanced authority across Google SERPs. The strategic addition of web blogs and trending content helped the business build long-term visibility in a highly competitive design niche. Please, click here to see the full report of this case study.