Case Study: GTM Implementation for Agarwal Cycle
Client: Agarwal CycleIndustry: E-commerce (Bicycles & Fitness Equipment)Website: agarwalcycle.comProject Type: Google Tag Manager Setup + GA4 IntegrationObjective: Enable user behavior tracking and analytics configurationTimeline: October 2023 (8 months ago) 🎯 Objective Agarwal Cycle — a local e-commerce business specializing in bicycles and fitness gear — wanted to understand how users interact with their website. They requested a full Google Tag Manager (GTM) setup to enable foundational tracking and connect it with Google Analytics 4 (GA4), laying the groundwork for future data-driven decisions. ⚙️ Implementation 📊 What Was Tracked Although the client didn’t request analytics reporting at this phase, the following foundational events were prepared: ✅ Outcome With GTM fully deployed and GA4 tags configured, AgarwalCycle.com is now equipped to track user behavior across every major interaction point. This gives the business a ready-to-use analytics foundation, allowing them to later add advanced reporting, conversion tracking, and campaign attribution with ease. The setup also allows seamless Facebook Pixel and Google Ads integrations, giving them the flexibility to scale digital advertising confidently. The client now has a centralized, scalable tracking setup, ready for advanced marketing attribution, campaign optimization, and behavioral analysis.