Case Study: GTM Implementation for Agarwal Cycle

Client: Agarwal Cycle
Industry: E-commerce (Bicycles & Fitness Equipment)
Website: agarwalcycle.com
Project Type: Google Tag Manager Setup + GA4 Integration
Objective: Enable user behavior tracking and analytics configuration
Timeline: October 2023 (8 months ago)

🎯 Objective

Agarwal Cycle — a local e-commerce business specializing in bicycles and fitness gear — wanted to understand how users interact with their website. They requested a full Google Tag Manager (GTM) setup to enable foundational tracking and connect it with Google Analytics 4 (GA4), laying the groundwork for future data-driven decisions.

⚙️ Implementation

• GTM Code Integration:
  Injected GTM tracking script manually into the site’s header.php and body tags.
• GA4 Setup via GTM:
  Created a GA4 Base Tag with the correct Measurement ID and triggered it on all pages for consistent session tracking.
• Tag Configuration:
  Configured multiple tracking tags inside GTM, including:
  • GA4 Scroll Depth Tag (threshold-based scroll tracking)
  • GA4 Email Click, Phone Click, and Spare Part Button Click events
  • Vimeo & YouTube video status tracking
  • GA4 Contact Form Submission
  • Google Ads Conversion Linker
  • Facebook Pixel
  • cHTML custom tags
• Preview & QA:
  Verified tag firing in Preview Mode using Tag Assistant to ensure proper functionality across all pages.

📊 What Was Tracked

Although the client didn’t request analytics reporting at this phase, the following foundational events were prepared:

• Page Views (via GA4 Base Tag)
• Scroll Depth (for engagement insights)
• Email & Phone Click Events
• Form Submissions
• Product Clicks (e.g., spare parts)
• Video Watch Events (YouTube + Vimeo)

✅ Outcome

With GTM fully deployed and GA4 tags configured, AgarwalCycle.com is now equipped to track user behavior across every major interaction point. This gives the business a ready-to-use analytics foundation, allowing them to later add advanced reporting, conversion tracking, and campaign attribution with ease.

The setup also allows seamless Facebook Pixel and Google Ads integrations, giving them the flexibility to scale digital advertising confidently.

The client now has a centralized, scalable tracking setup, ready for advanced marketing attribution, campaign optimization, and behavioral analysis.