Client: Lokenath Education Institute (LEI)
Industry: Paramedical & Allied Health Education
Location: Kolkata, India
Platform: Meta (Facebook & Instagram Ads)
Campaign Goal: Lead Generation & Brand Awareness
Timeline: 2022 – Present
🎯Objective
The primary goal for LEI was to generate quality leads for paramedical courses and increase the institute’s visibility among students in and around Kolkata. They also aimed to enhance brand credibility over time by consistently appearing in targeted users’ feeds.
⚙️Strategy
Platform Used: Facebook & Instagram Ads (Meta Ads Manager)
Ad Types: Lead Generation Forms, WhatsApp Click Ads
Audience Targeting: Geo-targeted (within 10–20km of Kolkata), Interest-based (education, career growth, paramedical interests)
Optimization Techniques: A/B testing ad creatives and messaging, retargeting website visitors and engaged users, seasonal promo push
📊 Results Snapshot (Sample Campaigns)
📈 Cumulative Impact:
Over the course of multiple campaigns from 2022 to 2025, the institute consistently generated high-volume leads with an average CPL ranging between ₹14 to ₹90, depending on the campaign type. WhatsApp ads proved highly cost-effective.
💡 Key Insights
- WhatsApp Ads delivered exceptionally high lead volumes at a much lower cost than traditional lead forms.
- Retargeting and location-specific creatives significantly improved click-through and engagement rates.
- Running campaigns before admission season (June–August) increased response rates by up to 30%.
📊 Campaign Performance Summary
Total Leads Generated: 7,706+
Total Ad Spend: ₹3,54,249
Average Cost Per Lead (CPL): ₹45.96
🔍 Detailed Breakdown (Quick View)
| Metric | Value |
| Total Leads | 7,706+ |
| Total Spend | ₹3,54,249 |
| Avg. Cost Per Lead | ₹45.96 |
| Platforms Used | Facebook & Instagram |
✅ Outcome
The campaigns successfully positioned Lokenath Education Institute as a trusted name in paramedical education across Kolkata. They generated thousands of student inquiries, enabling the admissions team to consistently hit enrollment targets year after year.