Client: Agarwal Cycle
Industry: Local E-Commerce (Bicycles & Fitness Equipment)
Website: agarwalcycle.com
Platform: Facebook & Instagram Ads (Meta)
Campaign Goal: Drive website traffic, product awareness, and direct customer inquiries
Timeline: Oct 2024 – June 2025
🎯 Objective
To use Meta Ads to drive local awareness, generate qualified traffic to the Agarwal Cycle website, and encourage direct customer calls for product inquiries and festive offers. Campaigns focused on affordability, convenience, and popular cycling & fitness brands.
⚙️ Strategy Overview
- Ran video ads to build awareness (ThruPlay format)
- Deployed website traffic ads to drive visitors to product listings
- Launched call-optimized traffic campaigns for fast-moving offers
- Geo-targeted users within reachable local zones (like Raiganj & surrounding areas)
- Used creative promotions like “Buy Mango Bike – Get Noise Buds” to boost engagement
📊 Key Campaign Results
| Campaign | Result Type | Results | Cost/Result | Spend (₹) |
|---|---|---|---|---|
| 🎥 New Year Offer Video Ad | ThruPlay (Video Views) | 21,593 | ₹0.14 | ₹3,148.75 |
| 🌐 October Website Traffic Ad | Landing Page Views | 1,067 | ₹2.13 | ₹2,275.19 |
| 📞 Mango Bike Call Offer | Estimated Call Confirmations | 119 | ₹7.47 | ₹890.00 |
🚀 Total Ad Spend: ₹6,314
📈 Reach Across All Campaigns: 2.2 Lakh+
🎥 Video Views (ThruPlays): 21,000+
📞 Estimated Calls Generated: 119
🌐 Landing Page Views: 1,067
💡 Insights
- The video campaign delivered ultra-low cost views at just ₹0.14, helping position Agarwal Cycle as a recognizable brand.
- The call-focused campaign, though smaller in spend, directly connected interested buyers with the business.
- Targeted website traffic ads ensured qualified visitors browsed product listings — a great base for remarketing later.
✅ Outcome
With just over ₹6,300 in total spend, Agarwal Cycle achieved thousands of impressions, over 1,000+ landing page views, 100+ phone calls, and 21K+ video views. These results validate the power of low-budget, local-first Meta campaigns for physical retail e-commerce.