Client: Varinias
Industry: Interior & Exterior Design Studio in Ibiza, Spain
Website: varinias.com
Platform: Google Search & Analytics
Project Duration: April 2023 – September 2023
Goal: Increase organic traffic, improve domain authority, and rank higher for competitive industry terms.
🎯Objective
To grow organic visibility and traffic for Varinias.com — an interior and exterior design company — by improving its search rankings, strengthening domain metrics, and driving quality traffic through optimized content and web assets.
⚙️Strategy Overview
- Conducted SEO audit to identify technical & on-page gaps
- Researched industry-specific keywords and optimized pages accordingly
- Created & ranked web 2.0 blog content to build authority
- Published new, trending topic blogs relevant to interior/exterior design
- Actively monitored and improved Google Search Console metrics
- Built high-quality backlinks to boost Domain Authority (DA)
📈 Key Results (Jan–March vs. April–September, 2023)
| Metric | Jan–March 2023 | April–Sept 2023 | Result |
|---|---|---|---|
| Organic Traffic (GSC) | Lower | Increased | 📈 Improved |
| Users | Lower | Higher | 📈 Improved |
| Domain Authority | Before: [18] | After: [19] | 📈 Increased |
| SERP Rankings | Mid/Low | Higher Position | ⬆️ Ranking |
| Blog Engagement & Visibility | Limited | Web 2.0 Blogs on SERP | ✅ Indexed & Ranking |
🚀 Our blog content not only improved internal rankings, but also started ranking independently on Google’s first page, further pushing authority.
✅ Outcome
The SEO campaign for Varinias.com led to improved rankings, a rise in organic traffic, and enhanced authority across Google SERPs. The strategic addition of web blogs and trending content helped the business build long-term visibility in a highly competitive design niche.
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